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Kao Brands Announces Name Change

Jan. 1 firm will operates as Kao USA, Inc.

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By: TOM BRANNA

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Effective January 1, 2012, Kao Brands Company will change its name to Kao USA, Inc. This change is part of a larger repositioning effort by Kao Brands’ parent company, Kao Corporation, that also includes a shift in how its beauty care subsidiaries in North America and Europe will operate as unified organizations in the major countries in which they operate. According to Motoki Ozaki, Kao’s president and CEO, the global management approach will give Kao more leverage in key marke...

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